Identity, Service Design
In partnership with the Long Beach Police Department & The National Endowment for the Arts
Design Team: Diana Chang, Varun Bather, Lauren Lundholm, Alexia Chuck
Roles: Identity, Visual Design, Research & Project Management
Created for the Building Trust, Bridging Divides sponsored studio at ArtCenter College of Design
In the effort to re-imagine the police department’s approach to promoting recruitment, as well as create and maintain an authentic connection to the communities of Long Beach, Backyard Long Beach was created. Backyard Long Beach is a communal event showcasing the culture of the communities through spotlighting the local food, music and artists of Long Beach. Offering the chance to foster dialogue and cultural exchange between the city’s citizens and the Long Beach Police Department.
A Backyard Party Is...
A tradition in which families and friends congregate to enjoy their favorite food, games, drinks and more. A casual, relaxed environment to exchange conversation and appreciate each other’s company.