Book Design, Identity, Spatial Installation
Created for the Advanced Transmedia Design class at ArtCenter College of Design
Book Photographs: Christina Velazquez
True sustainability is created through the use of less material, not the reuse of material.
Designers create many of the products that people consume within the capitalist consumer culture that we buy into as a society. Through the research done in this project, it was found that this cycle of consumption is one of the main factors that creates the global waste crisis that we currently face as a planet. Graphic tons is a publication that not only informs designers of the processes that feed into this culture, but it also empowers them with tools to become avid design activists, enabling them to make smarter sustainable design choices with the environment in mind.