Cart 0
ALEXIA_CHUCK_FINALPITCHDECK_Page_13.jpg
ALEXIA_CHUCK_FINALPITCHDECK_Page_34.jpg
2016
Identity, Service Design, UI/UX
Created for the Communication Design 5: Transmedia class at ArtCenter College of Design
 

It is not about whether or not it is safe to give, but about how can we make the act of giving more than just a transfer of money over an app…

WE is a rebrand of the company GiveSafe-which utilizes BLE (blue tooth low energy) necklaces (beacons) paired with an app to allow people to donate to individuals nearby in need. The rebrand concept is to not only involve a connection between the app user and the beacon holder, but also to include local businesses. Instead of opting to just donate cash to a beacon holder, the app user can instead purchase a donated item from a local business which will go directly to the beacon holder. As a result the local community grows, and beacon holders are supported in the specific ways that they have requested.

ALEXIA_CHUCK_FINALPITCHDECK_Page_03.jpg

Mission Statement

Through the collective efforts of people, local businesses, non-profits and the utilization of emerging technology, together we can secure a community built on selfless giving and genuine connections.

 
ALEXIA_CHUCK_FINALPITCHDECK_Page_07.jpg
'GiveSafe' logo rebrand and renaming of company into 'WE'
 

 

ALEXIA_CHUCK_FINALPITCHDECK_Page_11.jpg
 
ALEXIA_CHUCK_FINALPITCHDECK_Page_12.jpg
Beacon holders wearing the new beacon pin.

The Beacon

The beacon necklace was redesigned to be a pin containing the BLE chip so that individuals could opt in or out of wearing it out in the open.

ICONS OF GIVING

A set of icons were created to be used throughout the visual identity of the brand to represent the various items you can give through the new and improved app/system.

 
 
ALEXIA_CHUCK_FINALPITCHDECK_Page_10.jpg
 
 
ALEXIA_CHUCK_FINALPITCHDECK_Page_13.jpg
 

The App & website

The app was redesigned to have a brighter, more friendly look using the new iconography to maximize understandability of the items you are about to give to someone in need.

Styles frames of updated app.
 
ALEXIA_CHUCK_FINALPITCHDECK_Page_16.jpg
ALEXIA_CHUCK_FINALPITCHDECK_Page_17.jpg
ALEXIA_CHUCK_FINALPITCHDECK_Page_18.jpg

IT begins with a…

Part of the marketing campaign of ‘WE’ is a dynamic poster series that proposes that change starts with the giving of an item. This poster series is also translated into a mini poster series for the local businesses that partner with ‘WE’ to give items to signify their participation in the program.

 
 
mall2.jpg
 
ALEXIA_CHUCK_FINALPITCHDECK_Page_21.jpg
ALEXIA_CHUCK_FINALPITCHDECK_Page_24.jpg
 

 

ALEXIA_CHUCK_FINALPITCHDECK_Page_25.jpg
 
ALEXIA_CHUCK_FINALPITCHDECK_Page_26.jpg

Partnership with Square

‘WE’ also partners with Square to facilitate easier giving through local businesses that utilize Square’s various POS systems.

 

 

banner.jpg

Social Media

Social media campaigns can span across all platforms to advertise the WE app, and the various individuals throughout the community being helped.

 
 
ALEXIA_CHUCK_FINALPITCHDECK_Page_31.jpg
facebook.jpg
ALEXIA_CHUCK_FINALPITCHDECK_Page_31.jpg
ALEXIA_CHUCK_FINALPITCHDECK_Page_32.jpg