Identity, Service Design, UI/UX
Created for the Communication Design 5: Transmedia class at ArtCenter College of Design
It is not about whether or not it is safe to give, but about how can we make the act of giving more than just a transfer of money over an app…
WE is a rebrand of the company GiveSafe-which utilizes BLE (blue tooth low energy) necklaces (beacons) paired with an app to allow people to donate to individuals nearby in need. The rebrand concept is to not only involve a connection between the app user and the beacon holder, but also to include local businesses. Instead of opting to just donate cash to a beacon holder, the app user can instead purchase a donated item from a local business which will go directly to the beacon holder. As a result the local community grows, and beacon holders are supported in the specific ways that they have requested.